How WeBuy search traffic was increased by 546% in 30 days

The First On-Demand Shopping Platform

About WeBuy

• Founded in 2019 by Emil Guberman, WeBuy is a blockchain-based decentralized on-demand shopping platform aimed at streamlining the shopping experience of the buyer by allowing them to list their needs and search for sellers
• WeBuy is the first platform to put the buyer on the driver’s seat and allow them to form a profitable business based on geolocalized sellers and product managers.

Challenges

• Website Traffic & Design

1. The login/register page was not visible as soon as they open but the menu needs to be clicked. Heading + Login/Register forms should be visible on page load.
2. The tester page did not work, but it had to detail “what’s in it for them”, the process, and then the option to join it along with a link to a tester’s group (telegram/discord), etc.
3. The page used the word ICO when POTS was used everywhere else.
4. Throughout the analysis, major issues with the on-site SEO and user-friendly design were noted.
5. There was not enough call to action which could result in conversions.
6. The blog and knowledgebase were not usable.

• Interactive Sections -

1. The whole section should be clickable, or at least the heading and image should be.
2. It will increase views if the image on the right had a video icon in it and is the preview of the video.

• Social Media Engagement

1. WeBuy lacked diversity in content marketing.
2. There was no engaging content in-between promotional and update posts on platforms such as Facebook and Twitter.
3. Content Marketing assets needed to be posted and expanded in the blog creating multiple types of assets to enhance value to users and Google.
4. Overall, there was a lack of focus on value, users, and what will benefit them.

• Delegating Information

1. The old site needed scrolling and there were a lot of unoptimized white spaces.
2. There was no clear guidance for the visitor on the homepage on where to proceed.

• Lead capture

1. Above the fold is the important selling area but it did not have anything actionable.
2. The interest of the reader was lost and led to a higher bounce rate.
3. Buyers were not attracted and validated by the platform.

• Tech Mishaps

1. Zoho was used as the primary CRM which connected all WeBuy applications but integration for contact forms was not done.
2. Form embeds were done which lead to poor contact form experience and lead capture system.

• Unnatural Attempts

1. Few sites were paid to add a link in all pages of their site causing a massive increase in inbound links overnight, while it also disappeared shortly thereafter.
2. Many such attempts were made and inconsistent efforts were found in the analysis.

Strategy

• Heatmap analysis of the existing site to determine items of importance and rethink the user experience standpoint, objectives of the new site, and decide on the design of the new site
• Thorough research of the website’s analytics alongside design flaws and social media traffic
• Onpage SEO done before the launch
• A complete overhaul of the website to facilitate the better conversion, improve the site’s loading speed for SEO & UX purposes, user-friendly design with call to action as appropriate, and use of popups with behavioral and exit-intent capabilities.
• More focused social media marketing strategy involving the creation of 65+ social brand channels. Concentrating the content on all varied media types and popular platforms.

• Implement better brand recognition through enterprise designs and content marketing strategies.
• Make blogs and knowledge-base usable.

Solution

Phase 1

• Optimizing the website for better conversion — We facilitated a complete overhaul of the web site's design to better suit the visitor’s needs., using and integrating:

• Implementing pop-ups prompting the visitors to sign up for the newsletter

• Connecting native forms to Zoho via API rather than direct embeds.

• Organizing the team page for optimized spacing.

• Streamlining the product usage guide

• Popups- Many behavioral popups are used based on the user’s progress with the site like exit intent, geolocation, and more. They are all working by the algorithm and show up strategically to move a user from one stage to another. Clear and concise Calls to actions were added on every page.

• Blog activation — The blog was made simple and connected with the rest of the site, Medium, and Google. Valuable information was shared with the target audience with 500–1000 words long articles and skim-friendly articles. The latest amazon text-to-voice API was integrated.
• Knowledge-base Recommendations — Short, precise answers to FAQs that act as a solid knowledge-base, culled from Telegram and other social media sources, added and updated on a regular basis.

Phase 2

• Better social media marketing

We spaced social media posts in a more natural manner and added engaging and educational posts such as infographics, images, and videos without which the audience would lose interest, and reach-rate in social media would plummet. Mixing promotional and educational videos got us the perfect results for WeBuy.

• Nourishing brand recognition and loyalty — Through our marketing efforts, WeBuy acquired a human face, an element of interactivity, a real two-way dialogue. In 65+ channels, WeBuy is seen everywhere and talked about, trust is inspired, network effects get created, communities are grown and investment decisions are made.

Phase 3

• Increase brand recognition from authority websites and social media engagement

With some well-timed press releases on industry-leading cryptocurrency websites such as Cryptopolitan and Money In Crypto, the brand started to gain increased reputation and uplift. We carry out conversations through Telegram, Reddit, FB Messages, and Twitter DMs. In a world of short attention spans, we gave fast customer support through effective planning, load assessment, and resource allocation.

Results

• Increased organic search by 564%, referral traffic by 160% and Facebook visibility by 50% in just 7 days.
• Increased third-party diversified quality backlinks to the website by 3270
• Increased brand recognition and conversion rates from content marketing strategy
• Increased visibility on brand-oriented keywords such as “WeBuy blockchain” despite competition from the webuy.com domain (owned by someone else)
• Diversified content marketing strategies, such as infographics, images, slides, audios, and videos proved to be an asset, not simply due to the increased traffic but because of the increased overall community size across all channels and brand-spread on the internet across 65+ channels.

Google Analytics Data

In the week of March 22–28, we observed a significant growth in each section (marked in red): users, new users, sessions, number of sessions per user, and pageviews. This is a direct effect of Content Marketing’s results starting to appear.

You can see the increase in organic traffic and referral traffic from all syndicated sites.

In organic search WeBuy’s website ranking increased by 546.15% (marked red above); the percentage of referrals increased by 160%; on Facebook, we also noticed a 50% change.

Their website was visited 37.03% more than previously and achieved 86.79% more unique pageviews. Also, the time users spend on our website increased by 14.75%.

These are typical signs of high-quality visitors coming from consuming their content.

Content Marketing Metrics

1. “webuy blockchain”

The search result of the phrase “webuy blockchain” shows WeBuy’s rank on Google images.

The search results of the phrase “webuy blockchain” shows their rank on Flickr.

2. “liberating eCommerce”

The search results of the phrase “liberating eCommerce” on Google show WeBuy articles rank on the first page of the search.

3. “consumers and SMEs”

For phrase “consumers and SMEs, WeBuy ranks on the first page of search results on both Google and SlideShare.

As you can see, in Google as well as other syndicated sites, WeBuy’s dominance is slowly starting to increase and their visibility is growing by the day.

4. “reinventing eCommerce blockchain”

For the phrase “reinventing eCommerce blockchain”, WeBuy ranks on the first page of search results on across Google, Flickr, and SlideShare.

5. “eCommerce interaction through blockchain technology”

For phrase “eCommerce interaction through blockchain technology”, WeBuy ranks on the first page of search results on SlideShare and Flickr.

6. “reinventing eCommerce”

For the phrase “reinventing eCommerce” WeBuy ranks on the first page of search results on SlideShare.

7. “evolving the commerce industry”

For the phrase “evolving the commerce industry”, WeBuy ranks on the first page of search results on SlideShare.

8. “interview with webuys CEO”

For the phrase “interview with webuys CEO”, WeBuy ranks on the first page of search results across Google, Google Images, SlideShare, and Flickr.

9. “buyers and sellers blockchain”

For the phrase “buyers and sellers blockchain”, WeBuy ranks on the first page of search results on SlideShare and Flickr.

10. “reinventing buying and selling”

For the phrase “reinventing buying and selling”, WeBuy ranks on the first page of search results on Google and SlideShare.

11. “reinventing buyers and sellers”

For the phrase “reinventing buyers and sellers”, WeBuy ranks on the first page of search results on Google, Google Images, SlideShare and Flickr.

12. “groundbreaking marketplace”

For the phrase “groundbreaking marketplace”, WeBuy ranks on the first page of search results on Google and SlideShare.

13. “change in economic workflow blockchain”

For the phrase “change in economic workflow blockchain”, WeBuy ranks on the first page of search results on Google.

14. “liberating eCommerce for consumers and SMEs”

For the phrase “liberating eCommerce for consumers and SMEs”, WeBuy ranks on the first page of search results on Google, Google Images, and Flickr.

Content Marketing Metrics

WeBuy’s posts showed increased activities as well as above-average engagement depending on the type of post.

Alexa Traffic Rank

WeBuy’s Global Rank raised up by 789,871, according to Alexa Traffic Rank. This shows that their traffic is gradually increasing.

Results from Feb 27, 2019 — Mar 26, 2019 (Last 28 Days)

Within the last 28 days, Actions on WeBuy’s Page, Post Reach, Post Engagement, and Videos increased.

Results from Mar 20, 2019 — Mar 26, 2019 (Last 7 Days)

Within the last 7 days, actions on WeBuy’s Page Views, Post Reach, and Post Engagement increased.

Recommendation from WeBuy

• I have a lot of sympathy and respect for Mr.Belkin
• I think that he and his team are very professional and understand what they are doing in marketing
• The catch up was quick and efficient. I believe I will cooperate with Belkin Marketing in the near future.