India Press Release & Community Video ICO Promotion

Belkin Marketing Team
6 min readAug 22, 2018

“Etherecash had many community video promoters, and were successful with $40 million raised, mostly from the Indian market.”

~ Yaroslav Belkin, Ex-CMO of NewsBTC Media Group

Founder & CEO — Belkin Marketing

“Any business is capable of being newsworthy, but reporters have to know about your news to cover your story. That’s why it’s so important to send out press releases. Reporters search for fresh stories every day.”

~ Marla Tabaka, Inc. Magazine Online

Why India?

With China banning ICOs, South Korea imposing strong regulations, and many ICOs reluctant to promote in the US because of potential regulatory conflicts, India stands out as the country not to be missed in any serious ICO Launch Campaign.

  • India is the single largest open market available for ICO launches.
  • Many in the Indian populace are fascinated by ICOs.
  • A large cross-section of Indian people also love to purchase ICOs, becoming a part of the exciting ICO momentum revolution worldwide.
  • More and more cryptocurrency education is growing in India, helping the people to be knowledgeable enough to intelligently interact with ICOs and cryptocurrencies generally.

Better Sales Through Press Releases and
Community Videos

We at Belkin Marketing propose powerful niche targeted ICO promotions in India through Press Releases and Product Videos to provide time-validated results.

By understanding the media’s nuances, we capitalize on the NEWSPAPERS and their counterparts, ONLINE NEWS PLATFORMS.

Coupled with the knowledge of how Indian people interact on Youtube, we launch powerful VIDEO MARKETING of ICOs, focused on the Indian market.

Why Choose Us?

We Know Compliance in the Indian Market

  • ICO advertising is subject to regulations similar to the ones governing stock promotion.
  • We have expertise in creating advertising that is in compliance with Indian regulations. We do it right.

We Educate While Promoting

  • While the Indian Market is red hot for ICOs, they still require practical information to bridge any knowledge gap.
  • Our PR Campaigns give a brief education on the ICO itself, as well as educating about the concept in general.
  • Our vetting processes ensure the news is credible, as well as compliant and educational.

We Strike While the Iron Is Hot!

With the Indian market being one of the largest markets fascinated by and allowed to purchase ICOs, it’s fantastic to know that the population is hungry to participate as buyers in these new currencies and technologies.

And since tokens, ICOs, and cryptocurrencies are buzzwords right now, the smallest measures ~ like accepting cryptocurrency as payment, smart contracts, and other innovations on the blockchain ~ are often covered in the press.

In other words, editors in India are seeking out this kind of material.

This is good news!

It’s time to strike while the iron is hot.

We Have Perfectly Positioned Connections

  • Our editorial connections are robust in the Indian market, particularly, specialists that have worked with names like Frank Kern, Ed Dale, Dan Thies, Leslie Rhodes etc.
  • Because of this, we can make sure your info gets in front of the right editors, in the markets most interested in your offering.
  • Product research is by experienced product marketing experts with the likes of Amazon, and a range of B2B, B2Cs and more. Additionally, creative strategy development is by award winning strategists in design and creative briefing.

India Niche Packages

1. Press Releases in Newspapers

  • We can get your ICO into newspapers in multiple cities, as we’re highly connected with some of the best placed editors, and know who will be interested in your ICO.
  • ICO-focused press releases are crafted by copywriters that are field experts in the relevant industry and authorities. The PR draft will be shared with the client for approval.
  • With the team are grammar experts skilled enough to give feedback training advice and audience based editors for industry checks.
  • We engage quality focused writers with experience in many channels, like Cointelegraph, NewsBTC, Huffington Post, NYTimes etc., and experienced native regional media reporters skilled in translating the press releases.
  • We target tech metros and Gujarat, where there is a great flow of money, as well as a community which loves to invest in crypto.
  • Many newspapers will be posting about your ICO, in their own language, from our press release. The result is an editorial article, not an ad.
  • Rewritten in the journalists’ own style, the article lends credibility, more so than an advertisement.
  • Exposure in many newspapers increases sign ups for the ICO and brings in the feeling of “this is the future” as they see it everywhere.

Press Release Campaign Packages

Recap of our India PR Campaigns

  • We know whom to pitch in specific cities.
  • We customize the release to ensure compliance and interest of that market / editorial team.
  • Editorial articles pack more punch than paid ads in terms of credibility.
  • Cross-exposure of press releases and what they see online gives people a sense of positive future and builds towards purchase.

Both India PR Packages Include

  • Writing of press release, which will be shared with you for your approval
  • Translations of the release into native languages
  • Media gift vouchers for the reporters

2. Community Video Promotions in YouTube

  • Every individual is influenced by people in their own community.
  • These communities are alive online in channels like YouTube, as much as they are offline.
  • Even Governments use these communities and their leaders to gain votes for their campaigns.
  • The Indian Youtube Leaders have fans who trust and follow them, in whatever area of Youtube they are engaged.
  • Leaders can make things viral and get your ICO promoted.

Our Expert Youtube Strategy for India

Local Language + Community Mindset Knowledge

+ Endorsements by Youtube Leaders = Better Sales

Our YouTube Crypto Channel leaders are engaged in the desire to hype up your token. This could be a game changer, as they are all looking to invest in right ICO.

All ICOs targeting the English-speaking market miss a large deal of these communities and their audience.

We expand beyond that strategy, by going to the heart of the community through native speaking leaders, who fall in love with your ICO and share it with avid fans, friends and followers.

Community-Video Campaign Packages

Recap of our Indian Youtube Program

  • We promote your ICO through YouTube “community leaders”.
  • We expand our reach by utilizing specific languages of local communities.
  • Each expert has his following, and these people like to invest where he says he is investing.
  • The community is tightly bound by ethnicities, castes and more, creating an environment of high trust
  • Influenced by both online and offline communities: some of our Youtubers take their passion for your ICO to the streets.
  • We engage channels of Youtubers from various states and communities for best impact.
  • Videos will be carefully created to justify and recommend your ICO to this particular market.

Both India Youtube Packages Include

  • Writing of base scripts, plots, key points and areas to cover for each video, which will be shared with you for your approval
  • Coordinating with channels for most favourable review and best promotion
  • Payments & gift vouchers for the reviewers

Ready to tap the wealth of
India for ICO Success?

Still have questions or ready to get started?

Contact the BM Representative today!

--

--

Belkin Marketing Team

For 14 years, Belkin Marketing has brought success to 91+ clients in the blockchain and digital marketing space while respecting the crypto community values.